Being a segmented industry, consumer goods market has several sales drivers and faces a high consolidation of sectors. Emergent markets and higher incomes from population strongly influence this industry, where consumers already spend large percentages of their incomes, even for high-end products. In order to maintain leadership positions, companies have to overcome challenges like improving productivity without sacrificing quality, defining the best branding strategy according to customer segment and creating an appealing experience for users.
- How can we quickly adapt to dynamic purchases drivers?
- How can we ally product innovation and sustainability?
- With so many market segments and information, how can we identify the right data and translate into a practicable strategy?
- How can we reduce production costs that continue to rise?
To maintain a high level of loyalty from consumers, companies will have to respond quickly to shifts in demand and have the ability to adapt their operations and logistics in accordance. In this environment, we support companies in a series of capabilities transforming difficulties into opportunities.